In Greek mythology, Daedalus was a skillful architect and craftsman, seen as a symbol of wisdom, knowledge, and power.
About Us
Welcome to Daedalus Strategies. We are a multidisciplinary consulting firm dedicated to helping organizations grow, communicate effectively, and operate more efficiently in an increasingly complex digital and public environment. Our team brings together expertise in marketing, technology, and public affairs to deliver integrated solutions that strengthen brands, modernize operations, and reach the audiences that matter most. By combining strategy, technology, and communications under one roof, Daedalus Strategies helps organizations expand their reach and achieve measurable, long-term success.
OUR TEAM
Our team is a diverse group of experienced professionals who collaborate to develop and execute strategic initiatives for our clients. By drawing on specialists from a range of disciplines, we approach each challenge from multiple perspectives and deliver integrated solutions. Combining creative thinking with data-driven insights and modern technology, our team designs campaigns and systems that are both strategic and highly effective. With experience supporting organizations across the private, public, and nonprofit sectors, we have the expertise to manage complex projects from brand development and digital outreach to technology implementation and public engagement, ensuring that every campaign and initiative is carefully planned, expertly executed, and positioned for measurable success.
Gregory Wellman, MBA - Managing Partner
Contact Greg: 530-300-3662 | greg@daedalusstrtg.com
Gregory L. Wellman has been a business consultant for more than 15 years, leading integrated marketing, digital outreach, and public engagement initiatives for organizations across technology, telecommunications, manufacturing, and the public sector. He leads strategy development, communications planning, and digital campaign execution for clients seeking to expand public visibility, strengthen stakeholder engagement, and drive measurable growth.
His expertise includes go-to-market strategy, data-driven audience targeting, digital advertising, brand positioning, and integrating modern marketing technology and analytics platforms to support large-scale outreach initiatives.
Wellman holds a Master of Business Administration and a Bachelor of Arts in History from California State University, Sacramento, as well as a Certificate in International Affairs from the University of the Pacific.
Andrew Boyce, Partner - Director of Strategic Accounts & Business Development
Contact Drew: 916-803-3900 | drew@daedalusstrtg.com
Andrew (Drew) is an accomplished, results-driven account director and business development director with a proven track record of driving revenue growth and expanding market reach across diverse industries. With a strategic mindset, exceptional leadership skills, and a deep understanding of business development, he has consistently delivered outstanding results throughout his career.
Drew began his career as a restaurant management consultant and has worked as an account manager and business development director. He holds a Bachelor’s degree in Psychology from California State University, Sacramento.
Samantha Stevens - Lead Public Affairs Strategist
With over 30 years of campaign and government relations experience, Samantha Stevens is one of the preeminent consultants in her field. A veteran of more than 60 federal, state, and local campaigns, from multi-million-dollar state ballot measures to specialized local races, Samantha understands the detailed nuances of successful campaigns.
In addition to her campaign work, Samantha has extensive experience working within government, as well as working from the outside to influence legislation and policy. This depth of knowledge allows her to navigate the halls of power successfully.
Raised in Los Angeles, Stevens attended the University of California, Santa Barbara, and received her Bachelor of Arts in Government from Claremont McKenna College.
Scott Mann - Director of Communications
Scott Mann is an accomplished media relations specialist in proactive, responsive, and crisis communications. Over his 25 years of experience, he has developed and implemented media strategies and message platforms for elected officials, political and policy campaigns, and national and local organizations. Scott has worked to successfully maintain and defend his clients’ reputations through both preemptive tactics and crisis response.
In addition to managing media relations for optimal outcomes, he has extensive experience working with third-party endorsers, including key community members and coalitions, to build the public credibility and support his clients need.
OUR SERVICES
Our team is a diverse group of experienced strategists, marketers, technologists, and communications professionals who collaborate to deliver integrated solutions for our clients. Drawing on expertise across marketing strategy, digital advertising, branding, data analytics, software development, and public affairs, we approach each project with a multidisciplinary perspective that allows us to solve complex challenges and deliver measurable results. By combining creative thinking, advanced technology, and data-driven insights, our team works closely with clients to design and execute strategies that strengthen brands, improve operations, and effectively engage the audiences and stakeholders that matter most.
MARKETING
Every successful campaign begins with a clear strategy. We work closely with each client to define objectives, understand their market, and build a roadmap that connects marketing activity to measurable business goals. Through market research, competitive analysis, and audience segmentation, we identify the customers who matter most and the messages most likely to move them.
From there, we develop integrated marketing plans that align positioning, messaging, budget, and channel selection into a single, coordinated approach. Whether the goal is to launch a new product, enter a new market, or strengthen an established brand, we translate strategy into a practical plan, with defined milestones, clear metrics, and a built-in process for measuring results and refining the approach over time.
We help organizations build strong, recognizable brands that connect with audiences and stand out in competitive markets. Our branding services combine strategic positioning, visual identity development, and consistent messaging to create a clear and compelling brand presence. From defining your brand’s mission and market position to designing visual assets and communication guidelines, we ensure every touchpoint reflects a cohesive identity.
Through ongoing brand monitoring, research, and performance analysis, we help organizations strengthen brand awareness, manage reputation, and adapt to changing market conditions. The result is a resilient brand that builds trust, differentiates your organization, and supports long-term growth.
We design and manage data-driven digital advertising campaigns that attract the right audiences, generate qualified leads, and convert interest into measurable business growth. Our performance marketing approach integrates search, social, content, and automated marketing funnels to ensure your brand reaches customers at every stage of the buying journey.
Our team optimizes your digital presence through Search Engine Optimization (SEO) and Artificial Intelligence Optimization (AIO) to improve organic visibility, while also running highly targeted Pay-Per-Click (PPC) campaigns across platforms such as Google Ads and display networks to drive immediate traffic and conversions. We extend your reach through paid and organic social media marketing on platforms like LinkedIn, Facebook, Instagram, X, Reddit, and emerging channels, helping build brand awareness and engagement with the audiences that matter most.
Our services also include remarketing and retargeting strategies that reconnect with visitors who have interacted with your brand but have not yet converted. These campaigns are supported by conversion tracking, landing page optimization, and A/B testing to continually improve performance and maximize return on ad spend. We also leverage IP address targeting to reach specific companies, organizations, or geographic locations by delivering digital ads directly to known network addresses. This allows campaigns to focus messaging on high-value audiences, such as businesses, government offices, or targeted communities, significantly improving precision and engagement compared with traditional digital advertising methods.
To further expand audience reach, we implement multilingual advertising strategies that ensure campaigns communicate effectively with diverse communities. This includes developing culturally relevant messaging and creative assets in multiple languages, such as Spanish, Chinese, Vietnamese, and other regionally relevant languages, while tailoring placement across digital, social, and programmatic platforms. By combining language localization with precise audience targeting, we help organizations engage broader audiences, increase accessibility, and build stronger connections with multilingual communities.
We transform complex data into clear, actionable intelligence that drives smarter decisions. Our analytics services combine advanced data analysis, predictive modeling, and real-time monitoring to uncover patterns, trends, and opportunities within your data. Through intuitive dashboards, visualizations, and comprehensive reports, we make insights easy to understand and immediately usable.
By tracking key performance indicators, forecasting future outcomes, and delivering real-time insights, we help organizations optimize performance, reduce risk, and make confident, data-driven decisions that fuel growth and efficiency.
Business Solutions
We help organizations align technology with business objectives through strategic planning and digital transformation initiatives. Our team evaluates existing systems, identifies opportunities for modernization, and develops technology roadmaps that support long-term growth. From infrastructure planning to technology stack optimization, we ensure your digital ecosystem is scalable, efficient, and built to support evolving business needs.
Our team designs and develops custom digital platforms that connect the tools your business relies on. From enterprise websites and client portals to SaaS platforms and API integrations, we create systems that streamline operations and improve data flow across your organization. By integrating CRM, marketing platforms, analytics tools, and operational systems, we build unified technology environments that increase efficiency and reduce manual work.
We implement automation and AI-powered solutions that simplify complex workflows and improve productivity. From automated marketing funnels and CRM workflows to AI agents, predictive analytics, and intelligent data processing, our technology solutions help organizations eliminate repetitive tasks and focus on strategic growth. These tools enhance decision-making, improve operational speed, and unlock new insights from business data.
We build data systems that transform raw information into actionable insights. Our services include data architecture, dashboards, reporting platforms, and advanced analytics, enabling organizations to monitor performance and identify opportunities. By connecting multiple data sources into centralized reporting environments, we give teams real-time visibility and the insights they need to make smarter business decisions.
Business Solutions Clients
Public Affairs
We develop comprehensive political strategies that position candidates, campaigns, and initiatives for success. Our team conducts polling, opposition research, voter analysis, and competitive assessments to identify the most effective path to victory. From message development and campaign planning to budgeting, timelines, and field strategy, we create clear roadmaps that guide campaigns from launch through Election Day.
We shape the narrative that defines a campaign. Our communications services include message development, media relations, speechwriting, debate preparation, crisis communications, and rapid response. We work closely with candidates, coalitions, and advocacy groups to craft compelling messaging that resonates with voters, influences stakeholders, and drives media coverage across traditional and digital channels.
Modern campaigns require sophisticated digital infrastructure and targeted voter outreach. We design and manage integrated digital campaigns including paid social media advertising, search advertising, email fundraising, text messaging, and voter persuasion programs. Using advanced data modeling and voter segmentation, we build digital funnels that identify supporters, mobilize volunteers, increase donations, and persuade undecided voters.
Winning campaigns are built on strong community support. We develop and manage grassroots organizing programs that include coalition building, stakeholder engagement, field operations, and voter mobilization efforts. Our team works with community leaders, advocacy organizations, and local stakeholders to build authentic support networks that drive turnout and strengthen long-term political influence.
Public Affairs Clients
By partnering with Daedalus Strategies, you gain a dedicated team of professionals committed to helping your organization grow, communicate effectively, and operate more efficiently. Our multidisciplinary team combines expertise in marketing, technology, and public affairs to deliver strategic solutions that produce measurable results. We work closely with our clients to understand their goals, develop innovative strategies, and execute campaigns that expand reach, strengthen brands, and move organizations forward.